Including self-published and commercially published, over 4 million new books were published in 2021. The key factor behind the growth of the Asia-pacific market is the growth of print and digital media in India and China. Published by Statista Research Department , Sep 29, 2022. The amount of time adults use social media across all platforms is now higher than ever 95 minutes per day. Online donations to environmental and human rights-related missions grew the most, 34% and 37% respectively. 7 hours and 54 minutes. Digital marketing statistics show that this number is likely to increase to 18.7% between 2021 and 2022. Revenue from individual online gifts . In 2020, Video Tape and Disc Rental revenue was $1.1 billion, about one-ninth of what it was in 2002 ($9.4 billion). (Reuters Institute) Digital vs. Print Advertising Statistics: Print ads generate a 20% higher motivation response, even more so if it appeals to more senses beyond touch. Published by Statista Research Department , May 3, 2022 The average daily time spent with digital media in the United States is expected to increase from 470 minutes (seven hours and 50 minutes) in. On average, Instagram images get 23 percent more engagement than Facebook images. Average time spent with digital media will increase by 2.0% year over year (YoY) in 2021, a deceleration from 2020's 14.8% surge. They offer another way to "say" what you want to say. Our sample included both marketing professionals and online consumers. Wyzowl says 85% of businesses use videoas a marketing tool. Currently primary . January 10, 2020, 6:30am. Advertising across all digital channels will exceed 60% of global adspend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024. Zenith estimates that global adspend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024. There was a 35.3% revenue drop from 2002 to 2010 and an 82.2% decrease from 2010 to 2020. Online 12%. 62% of 16 to 24-year-olds preferred print books to e-books 74% of 18 to 29-year-olds preferred physical books to e-books Only 4% of children's fiction was published in digital formats in the past year eBooks vs Print Books: Costs & Savings (Source: Wyzowl) Video marketing stats for 2022 show that over 87% of marketers report getting a positive investment regarding video advertising. According to Inmar's Promotion Industry Analysis, digital L2C accounted for 29.3% of all redemption volume, compared to 28% for FSIs. Throughout time, each print channel found its own niche of readers, playing a very specific role . 38% of online donors who made a gift in 2016 made another gift to that nonprofit the next year. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. Video Marketing Statistics. (Source: Inmar) In 2020, digital load-to-card (L2C) coupon redemption exceeded that of paper free-standing inserts (FSIs) for the first time ever. Instead of adding our opinion to the print vs digital magazines debate like kindling on a flame, let's start with the facts. 21% of donations are directly through social. 66% of charities are worried they will miss out on opportunities for digital fundraising. That means 62% of all people on the planet now use social networks. Print media is not going away anytime soon. This is to ensure it is printed cleanly and without any loss in quality. With such a saturated market, these visuals need to be engaging. (Zendith Media) In the U.S., social media ad spend is projected to reach nearly $63 billion in 2022. No slowing down for digital. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. Adding the company website to directories, top 10 lists, etc. Let's break that down. The average duration of a YouTube visit is 40 minutes. Instagram is the place for images, as we might expect. There's no denying that influencer marketing is lucrative. Oct 4, 2022. Mobile video consumption has increased 17 fold since 2012. The most popular social media site as of . This makes it easy to spread important news among the public. Digital media are forms of communication that can be stored and communicated via computers. There was a 20.7% revenue decline from 2002 to 2010, and a 25.0% decrease from 2010 to 2020. Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. The growing prevalence of smart phones and tablets, and the wireless networks that connect them, mean that more and more folks will view media on a digital device. According to MarketingProfs, 92% of 18- to 23-year-olds find it easier to read print over digital content and the response rate for direct-mail marketing is 37% higher than the email rate. This article on Traditional Marketing vs Digital Marketing makes you understand its key differences, its pro's and con's and gives a clear idea on which is better. Until the emergence of the internet in the 1990s, this was the only marketing strategy in use. Unlike traditional media, digital media is transmitted as digital data, which at its simplest involves digital cables or satellites sending binary signals -- 0s and 1s -- to devices that translate them into audio, video, graphics, text, and more. Traditional marketing is a conventional marketing strategy that uses various offline promotional and advertising methods to reach customers. So it's clear that traditional print media still has a huge role to play in building brand awareness. A study conducted in January 2021 found that the pace of growth has been approximately 10% every year. 2022 Digital media trends, 16th edition: Toward the metaverse As Gen Z and Millennial entertainment choices gain favor across the globe, social and gaming experiences compete head-to-head with video for consumers' attention. 16% of The Times' subscribers live outside of the United States. In fact, I go back and update this page with new stats every 6 months. Digital advertisements will account for more than 66% of the total global advertising spend by 2023. Gaining high-quality backlinks from websites, online publications, and reviews. Many businesses and startups advertise their work in the . Digital books (ebooks) Websites and Blogs. We predict that upper-funnel ads will drive digital ad spending gains. . Telemarketing 4%. (BigCommerce, 2021) 61% of B2B transactions start online. There were 92.05 million social media users in the Philippines in January 2022.. But these numbers look very different when we break people down by demographic groups. (Instagram, 2021) Users spend an average of 10 hours a month on Instagram. Both its B2Band B2Cresearch for 2020 show that: The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. Defining Digital Media. 7. Digital ads are less recalled than print ads but they are more effective than print ads at converting engaged readers into action takers (64% vs 55% for print) (Newsworks, 2020). As far as social networks go, it's ranked number two. 87% of marketers say videos have a good ROI. In 2017, Freeport Press conducted a survey where they received feedback from 1,083 magazine readers on their preferred format for publications. The image is sized to fit the highest area possible on the chosen material. Forms of Digital Marketing. Global retail eCommerce sales are projected to amount to $5.4 trillion in 2022. Unlike most stats posts, all of these stats are 100% up-to-date. There were 76.95 million social media users in Vietnam in January 2022.. 57% of content downloads generate leads with the highest conversion rates. The estimated total U.S. daily newspaper circulation (print and digital combined) in 2020 was 24.3 million for weekday and 25.8 million for Sunday, each down 6% from the previous year - though with some caveats, as detailed below and in a new Decoded post. 149 million people login to YouTube daily. This was $10 million less than in the same quarter of 2018. New York's State Supreme Court awarded a total restitution of $16 million to those affected by the subscription scam. Any digital artifacts are removed, and the image itself is cropped to a bare minimum size of the subject. 1's and 0's) to be communicated, usually via the internet. Digital ads are expected to account for 61.93% of the total 2023 ad spending. However, newspaper statistics show that digital ad revenue was down by 32% in 2020, leaving even the well-established papers strapped for cash. (Hootsuite, 2021) Instagram is the second best performing social media platform for marketers. Benefits of Print Marketing Statistics There are many benefits you can get from including print ads in your marketing strategy. Listening to people talk about the print publishing market is a bit like [] Anytime you use your computer, tablet, or cellphone, opening web . When making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads. Most telling, perhaps, is that people respond to printed mail advertising four times more than email advertising. Among just newspaper subscribers, even more (75 percent) describe themselves as print-oriented. ( Cisco) Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. But average time spent with traditional media will decrease by 5.7% in 2021, a decline largely attributable to people spending less time watching traditional TV. According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. In 2020, the average consumer spent 474 minutes a day on digital media. Online Fundraising Statistics: Overall online revenue increased by 23% over the past year, up from 15%. Kevin Westcott United States Jana Arbanas United States Chris Arkenberg United States Brooke Auxier United States (BigCommerce, 2021) In 2022, 86% of small businesses say that their marketing strategy will employ visuals. Once a user connects with your advert, digital advertising platforms such as Google. 9. 20% of US news readers paid to access online newspapers in 2020. Dig a little deeper and there is a more clear trend towards print that has absolutely everything to do with an emotional attachment. 34% of nonprofits have paid for advertising on social media. Basically a third of their life. This study was only conducted with for-profit companies. ( Cisco) 70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job. Each Print Channel Comes with Its Very Own Series of Benefits. Digital coupon redemption surpassed print in 2020. (Digital Commerce 360, 2020) Many B2B retailers have been using the internet for at least two years to carry out their operations. The results may surprise you. With the decline of print advertising, many papers began relying on digital for their much-needed advertiser dollars. For early 2019, e-book sales continued to decline, going down nearly 5% in revenue, having brought in only $244 million in sales in the first three months of the year. When we compare this percentage to last year's video marketing statistics, that's a 63% relative increase. Our 2022 M&E outlook explores five attention-grabbing trends that we think will have the broadest impact across the industry. The share of Americans who listen to podcasts has also substantially increased over the last decade. In multi-head arrays, there is also no need to alter the position of the heads. There is a 77% higher brand recall for print ads vs. 46% for digital ads. (DataReportal) 92% of 18 to 23-year-olds find it easier to read print content over digital content. This is a collection of eCommerce statistics and facts for 2022. eCommerce sales were expected to reach $4.9 trillion in 2021. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion Energy supply in Germany is based on a major industry which relies on both domestic production and foreign imports. The strongest developments relate to niche development and search engine optimization (SEO), with the development of online communities a strong contender for the top trend. (eMarketer, 2021) Instagram currently has 500+ million active daily users. Children's fiction is the most popular genre of books sold, achieving over 1 billion books sold in 2020. The three steps for preparing an image for digital printing are: The image is created. Every single day. In 2021, the loss ratio was 65 percent, down from 72 . U.S. print media industry - statistics & facts Published by Amy Watson Amy Watson Research expert covering media Get in touch with us now , Jun 27, 2022 The gradual decline of print media has been. Both print and e-reading increased overall,. 1. Impact of Print Advertising Source: Newsworks/Hearst Bay Area/MarketingProfs Video/Disc Rental stores began to close in waves. Consumers can share their opinions, thoughts and feedback in an instant. Unlike print, digital marketing gives you more control over how and when you exceed your budget. 98.8% of all users in Singapore access social media through their mobile phones, and as a whole, Singaporeans spend an average of 2 hours and 17 minutes every day on social media platforms. US adults spend five and half hours daily in 2022 on their mobile phones. As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to "The Infinite Dial" report by Edison Research and Triton Digital, up from 37% in 2020 and just 9% in 2008. It is the oldest form of marketing and is tried & tested by many companies. The group found that in 2020, children ages 8 and under spent on average, 32 minutes a day reading or being read to, up from 29 minutes a day in 2017. This is just one example of a digital advertising statistic that shows how essential online advertising is for increasing sales and generating revenue. Ads record their behaviors and actions in real-time . The Content Marketing Institute's findings are similar. As of January 2022, there are 3.96 billion total social media users across all platforms. Social media marketing: Social media marketing is getting widely popular among the youths. Social Media (Facebook, Twitter) Mobile . 51% of high-wealth donors ($200k+) prefer to give online. Social media usage continues to dominate the digital landscape From 2020 to 2025, the number of people worldwide who use social media is expected to grow from 3.6 billion to 4.4 billion. In the coming year, media & entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. Moreover, in March 2022, new themed zones addressing the growing demands debuted at DS Printech China at the end of this year, with sustainability and efficiency becoming key focuses among digital and screen-printing industry participants. We are likely to see this trend continue in the coming years as, according to the Pew Research Center's statistics on print vs. online media, more than half of Americans receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years. There are also some 500 million daily active users. Number of monthly active users: 2.91 billion; Largest age group: 25-34 (31.5%) Gender: 43% female, 57% male (no data on other genders) Whether it is print or digital publishing or the print industry, 2023 continues many trends that began taking hold in 2018. After extensive research, our data analysis team concluded: The U.S. book industry made $25.93 billion in revenue in 2020. Here are the 10 most common Digital PR strategies: Sharing newsworthy press releases to ensure publicity and press features. Benefits of Print Marketing Statistics The loss ratio for standalone cyber insurance policies in the United States dropped by seven percent between 2020 and 2021. Total estimated circulation of U.S. daily newspapers Chart Data Share Embed Globally, social media ad spend is expected to reach $177 billion in 2022, and is forecasted to be the fastest-growing digital channel between 2021 and 2024. By 2023, that number's going to climb even higher. Amazon is responsible for more than 49% of all online sales and about 5% of all sales in the United States. Influencer Marketing Industry to Reach $16.4B in 2022. 55% of page views in 2021 came from mobile phones. Top New York Times Readership Statistics (Editor's Choice) The paper's digital edition had 1.66 million new subscribers in 2020. With experts predicting that the average consumer will spend upwards of 500 minutes on . Peter Houston looks at the year in print as part of our Media Moments 2021 report. On This Page Social Media Images & Messages Videos Print Ready Materials Web Resources CDC's seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination. Out-of-Home Advertising Out-of-home (OOH) advertising has the strongest prognosis of the traditional media types, which makes sense considering it has now logged 8 consecutive years' worth . And, they're more likely to get people to "hear" you. The Print vs Digital Magazines Debate. Digital ads are less recalled than print ads but they are more effective than print ads at converting engaged readers into action takers (64% vs 55% for print) (Newsworks, 2020). Hard copy book sales for the month of August (2019) made up about 80% of all total book sales. 70 percent of people look up brands on Instagram. Social media statistics for Vietnam in 2022. 5. Digital media is two-way communication. In 2025, digital ad spending will represent 77.5% of total media spending, up from 69.4% in 2021. Digital advertising statistics also predict that the global spending in this area will reach nearly $586 billion in the same year. That's why in this section, we're bringing you the latest social media advertising stats that'll assist you in making better-informed advertising moves. Video Marketing Statistics 2022 We gathered the stats below by surveying 582 unique respondents in December 2021. Examples of digital media include: Digital photographs. 10. In 2021, it soared to $13.8 billion, indicating a steady growth. After 14 years of existence, here's a look a some mind-blowing YouTube statistics: Currently YouTube has more than 1.9 billion logged-in visits every month. That's over half of the entire planet's population scrolling through social feeds. 4.62 billion people used social media in 2021, up 4.8% from the year before. The Asia-Pacific was the largest region in the newspaper market, accounting for over 30% of the market in 2018. Statistics show that 70% of Americans prefer to read printed mail and 67% still prefer print over digital. 10. 3. Social media statistics for the Philippines in 2022. In 2019 some 49% of those surveyed preferred paper content (down from 52% in 2018), and only 28% said they preferred looking at content on a screen (up from 23%). The net loss will mostly come from a decline in TV time, while a variety of digital activities will experience modest increases. Advantages of Digital Media: Digital media gives fast updates and enables us to be aware of the latest happenings, whereas with print media we have to wait till the next day. The Ultimate List of Impressive Digital Advertising Statistics in 2022. (Statista) eMarketer forecasts that Instagram will reach 1.1 billion users in 2022. CDC Digital Media Toolkit: 2021-22 Flu Season New flu vaccination campaign materials for the 2022-2023 season are coming soon! Niche publishers continue to flourish, and they . Francis Dean/REX/Shutterstock. The average person bounces between seven different social networks per month. Direct mail motivated 36% more donors to give online in 2016 compared to previous year. 1.6 million readers subscribe to New York Times' non-news online content. US adults will spend 13 hours and 11 minutes (13:11) per day with media in 2022, slightly less than last year (13:13). 970.726.8021 jobs@o2creative.com Digital vs. Print Media Digital vs. Print Media Nowadays, consumers are exposed to digital media at least as much as print. The number of social media users in the Philippines at the start of 2022 was equivalent to 82.4 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). This is expected to increase in 2019 and beyond. The response rate for direct-mail marketing is 37% higher than the email rate (Medina, 2019). These video marketing statistics suggest a lot of people are using it. In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2022. Finding unlinked mentions of your company. In 2022, mobile phones generate 60.66% of website traffic, while desktops and tablets are responsible for 39.34%. Social media takes 25% of all digital media consumption and it is mainly accessed on mobile. While most people have lost the habit of buying a daily newspaper, preferring the immediacy of digital news, sales in the lean-back magazine market have been holding upmostly. The overall spending on digital marketing has been growing each year. 2021 Instagram Statistics There are now more than 1 billion users on Instagram. These platforms also allow you to reach specific people based on age, gender, location, and spending habits. 7. 10% of Canadians and 6% of Australians regularly visit the paper's website. The number of social media users in Vietnam at the start of 2022 was equivalent to 78.1 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). B2B digital sales in all channels grew by 10.9% in 2019. This shift is partly the result of digital transformation across media, but it also reflects a vibrant, resilient ad market for buyers and sellers. The latest digital marketing data points to an increase in all media formats, with search and social media being the most popular . The vast majority of newspaper circulation revenues in the US will continue to be print-based, at $11.2 billion (in 2022) versus digital's $1.15 billion. Between 2020 and 2021, the number of social media users increased by 4.3%, equating to an additional 210,000 users. Ad recall is 1.7 times higher for ads within print news brands than it is for ads appearing in digital news brands (77% vs 46% for digital) Branding is 185% stronger in print advertising vs digital advertising (37% vs 20% for digital) Readers are 152% more likely to pay attention to print advertising vs digital advertising (38% vs 25% for digital) They are packaged into 'digital format' (i.e. Other factors supporting the growing market are developing economy, middle-class population, and education in . How to effectively plan your social media campaigns step-by-step; The most important social media metrics to track; How to define and reach your target audience on social media; Facebook demographics and usage. If you look through . Traditional print media still has a huge role to play in building brand awareness billion people used social users Many benefits you can get from including print ads in your marketing.. 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