It is a science of studying how research is to be carried out. Qualitative Research Methodology: is a highly subjective research discipline, designed to look beyond the percentages to gain an understanding of feelings, impressions, and viewpoints. RESEARCH PROJECT ON ON "Women attitude towards Lakme products " Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session - 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. Research Design is a structure aiming to provide an ideal framework for the study being conducted.. Lakme is one of the leading cosmetic brands with headquarters in Mumbai, India, owned presently by Unilever. Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. Recommendation 11. Therefore, a qualitative researcher immerses . Extensive Literature Review 3. Findings and conclusion 10. Essentially, the procedures by which researchers go about their work of describing, explaining and predicting phenomena are called research methodology. When planning your methods, there are two key decisions you will make. You can think of your research methodology as being a formula. PDF | On Apr 12, 2020, Olasile Babatunde Adedoyin published Research Methodology | Find, read and cite all the research you need on ResearchGate d. Conclusion. Abraham Kaplan defines research methodology in this way. In research methodology, we generally consider what . Methodology is a set of methods to be employed in a scientific study. It will enable the Researchers to develop the most appropriate methodology for their Research Studies. such as Revlon, Lakme, LOreal, Himalaya and the leading unbranded cosmetic products manufacturers were . EXECUTIVE SUMMARY 1. This design includes the processes that will be used to collect the information and other relevant decisions regarding the study's conduction. This method can be used through personal interviews and, if possible, through telephone interviews. The Good Research Guide: For Small-Scale Social Research Projects. Methodology-- N.Abas 2 It also provides a detailed plan that helps to keep researchers on track, making the process smooth, effective and manageable. 8. research methodology data collection sources data collected for the purpose of study: primary data secondary data primary data sources: personal interviews (questionnaires) secondary data sources: brochures magazines internet findings and analysis brand awareness: respondents had the maximum brand awareness of lakme followed by revlon, Research Methods: the Basics by Nicholas Walliman Research Methods: The Basicsis an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. Hierarchical structure at Amazon has developed due to the immense size of the business. Observations: In this method what the researcher sees, hears of or encounters is recorded in detail. IJCRT2005083 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 598 2. Additionally, mixed methods data analysis can help researchers to understand the relationships . The brand Manufacture, Market and sell beauty and cosmetics products worldwide and is the number 1 selling the cosmetic brand in Inthe dia. It is a science of studying how research is done scientifically. PRIMARY DATA COLLECTION SECONDARY DATA COLLECTION 10. It aims to give the work plan of research. Qualitative research methods . Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years, the use of . multiplicity of methods, procedures and models of research methodology which will help you to best achieve your objectives. Research Report on Lakme (A Product of Hindustan Unilever Ltd) [pic] Submitted by: mayur wali CONTENTS EXECUTIVE SUMMARY 1. So it is possible that the study creates a bias and rather than being random, the market study itself may be self-selecting. This type of approach typically requires less participants, but more time with each participant. A researcher's methodology allows the reader to understand the approach and methods used to reach conclusions. A research methodology gives research legitimacy and provides scientifically sound findings. The joining of Ray Kroc in 1954 proved to be a . DATA ANALYSIS 11. We are also grateful to all the . However . Questionnaire Q1:-Do you use Lakme products (brand) for cosmetics? RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 3.4SAMPLE DESIGN 4. Executive summary 4. 5th edition.Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences. RECOMMENDATION & CONCLUSION * 65% of women use Lakme products where 35% don't. understand the research methodology through self-learning may also find it easy. The research methodology is the overall plan that determines the direction of the research and provides the overall philosophical background based upon which, the study is conducted. The interview method of collecting data involves presentation of oral-verbal stimuli and reply in terms of oral-verbal responses. a) Research refers to a series of systematic activity or activities undertaken to find out the solution to a problem. 7. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to Mr. SANJAY JAIN for the efficient indispensable cooperation and help. 1.Research Methodology Research is the application of human intelligence in systematic manner to a problem. LITERATURE REVIEW AC Groot, JP Nater, R Lender (1987) analysed the reasons for use of cosmetics. They can be used in any field of study, including psychology, sociology, Scientific, and economics. It may minimize the total uncertainty by intelligence use of the most reliable data available in the organization. Another way to increase the incidence is to pay an incentive for finishing a study. Introduction to company 5. Methodology Research can be defined as "an activity that involves finding out, in a more or less systematic way, things you did not know" (Walliman and Walliman, 2011, p.7). It is the . It is also defined as the study of methods by which knowledge is . For the purpose of study . The research presents the internet as a potential medium of driving loyalty in the consumers. And types of Research Methodology support to get the best-suited outcome. "Methodology is the philosophical framework within which the research is conducted or the foundation upon which the research is based" (Brown, 2006). The idea of establishing Lakme in the year 1952 surged into existence because Prime. Writing the Empirical Journal Article. Goundar (2012) defined research methodology as a systematic approach used to define and solve a specific problem and as a scientific approach used by researchers to carry out research. What is research methodology? Research methodology simply refers to the practical "how" of any given piece of research. For example, how did the researcher go about deciding: Formulating the Research Problem 2. The use of method helps to maintain uniformity, reliability, validity, and un-biasness. The brand has been famous for its Lakm Salon and Lak,m Fashion Week events in the country which is helping the brand in increasing share of heart & share of mind in . CRITICAL REVIEW OF LITERATURE 3. DATA,FINDING & ANALYSIS 6. Even those students who intend to attain high level of knowledge of the research methodology in social sciences will find this book very helpful in understanding the basic concepts before they read any book on . McDonald's. The history of the global fast food company started with two brothers Richard and Maurice McDonald opening the very first McDonald's restaurant in California, USA in 1940. This is a common research method when trying to understand another culture or community. Research methodology is "the description, explanation & Justification of various methods of conducting research". One part will be how you plan on putting your research into . This includes how you plan to tackle things like collection methods, statistical analysis, participant observations, and more. 1.1 Data collection Both the primary and secondary method of data collection are used for the present study. First, decide how you will collect data. The Objective of this course is to pay attention to the most important dimension of Research i.e. Professor Roll No. For your academic article, when you describe and explain your chosen methods it is very important to correlate them to your research questions and/or hypotheses. Essentially it is the procedure by which the researchers go about their work of describing, evaluating and predicting phenomenon. Research Methodology - is a way to systematically solve a research problem. Download Free PDF View PDF Geoffrey Jones Research methodology 6. She promotes her over-the-top exotic cosmetic products. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. Your research methodology should explain: The researcher studies only sample drawn from population. As you describe the procedure that has already been completed, you need to write it in the past tense. Incentives increase incidence and allow the researcher to control randomness. The largest internet retailer in the world by revenue employs more than 1,3 million people worldwide. Surprisingly in Saudi Arabia the factor income does not have any influence on the attitude towards cosmetic products among the consumers under study. Professor Roll No. Descriptive research design, A sample of 200 consumers was choosen as the respondents based on non-probability convenience sampling method. RECOMMENDATION & CONCLUSION 7. By the end of fiscal year of 2016, Starbucks had 12,711 (51%) company-operated stores and 12,374 (49%) licensed stores. In short, research for knowledge through objective and systematic method of finding solutions of problems is research methodology. Research methods are specific procedures for collecting and analyzing data. Kylie Cosmetics is the most explicit brand of all time. Research . It is an essential requirement to start analyzing, writing, reading, and distributing information. Hierarchical corporate structure. RESEARCH PROJECT ON ON "Women attitude towards Lakme products " Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session - 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. Research methodology provides a strategy by which the researcher . Interview Methods in Research Methodology. DA A system of model, procedures and techniques used to find the results of a research problems is called a Research Methodology. Data interpretation 9. Lakme is one of the leading cosmetic brands with headquarters in Mumbai, India, owned presently by Unilever. In total, the company opened more than 3700 stores during the last two years (Annual Report, 2016). Mixed methods data analysis is a type of data analysis that combines both quantitative and qualitative data. Structured in two parts, the first covering the nature of knowledge and the reasons for research, and the second the specific methods used to carry out effective research, this book covers: Structuring and . This 5-year-old cosmetic brand as the name suggests is owned by Kylie Jenner, who is one of the most followed personalities of the world, having 285 Billion followers on Instagram. The two types of marketing strategies which are highlighted . Key Characteristics of Qualitative Research. METHODOLOGY OF . MBA/12/10 Research methodology Book PDF by C. R. Kothari 2nd Edition helps students to understand and apply Research methodology by communicating the broad themes that course through our innate curiosity about research methodology methods and techniques. In this article, we will be doing Kylie's Cosmetic . It would help if you always tried to make the section of the research methodology enjoyable. INDUSTRY PROFILE 5. Professor Roll No. Under the Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay competitive in the retail industry. Developing the objectives 4. Psychology Writing Center. RESEARCH PROJECT ON ON "Women attitude towards Lakme products " Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session - 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. University of Washington; Denscombe, Martyn. Research methodology is a way to systematically solve the research problem. Step 1: Explain your methodological approach Step 2: Describe your data collection methods Step 3: Describe your analysis method Step 4: Evaluate and justify the methodological choices you made Tips for writing a strong methodology chapter The research methodology is a part of your research paper that describes your research process in detail. There are many different types of research methods, but they all have one common goal to provide information that can be used to improve understanding or solve problems. MBA/12/10 DEPARTMENT OF MANAGEMENT Research approach is usually selected by the researcher depending upon the nature of study and its specific requirements. AMRITA SCHOOL OF ARTS AND SCIENCES KOCHI DEPARTMENT OF COMMERCE AND MANAGEMENT PROJECT WORK MAY-2017 This is to certify that the Project Work A STUDY ON CUSTOMER SATISFACTION ON LAKME PRODUCTS is the bonafide record of project work done by ATHIRA.B KH.AR.U3COM14017 ATHIRA PRADEEP KH.AR.U3COM14018 BINCHU ANN KH.AR.U3COM14019 of B.COM during the year 2017 Mr. Anoop K.K Dr. Sony Vijayan (Project . [1] In today's video I share my views and details about the Lakme 9-5 Primer + Matte Foundation - Yes it is my own foundation review where I share details about its longevity, usage, skin . It may be understood as a science of studying how research is done scientifically. Declaration . Acknowledgement 3. We can understand the significance of Qualitative Research with some fundamental points: Research is a way to build knowledge. How to write a research methodology Why is a methods section important? gives the hidden perception of the consumers about Lakme. e. Recommendations. This is where your knowledge base of research methodology plays a crucial role. This type of data analysis is beneficial because it allows researchers to triangulate their data, which can lead to more reliable results. As of October 2016, Starbucks had approximately 254,000 employees worldwide, including 170,000 employees in the US. The Methodology section portrays the reasoning for the application of certain techniques and methods in the context of the study. Your methods depend on what type of data you need to answer your research question: Research methods are a way to gather and analyze data. Amazon organizational structure has the following four key features: 1. The data are collected directly from the sample by interviewing or mailing questionnaires at particular period of time. "Marketing Research is the systematic design, collection, analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". June 16, 2012. A research methodology encompasses the way in which you intend to carry out your research. Under this method of research, the research is interested in knowing something about the whole population. DATA COLLECTION 9. The research methodology is a systematic way to solve a problem. RESEARCH PROCESS 7. PROBLEM DEFINITION OBJECTIVE OF THE RESEARCH RESEARCH DESIGN 8. The idea of establishing Lakme in the year 1952 surged into existence because Prime Minister Jawaharlal Nehru came to know that Indian women were splurging on imported cosmetics and spending precious foreign exchange on beauty products. MBA/12/10 DEPARTMENT OF MANAGEMENT o Research is the systematic approach to obtaining and confirming new and reliable knowledge" o Systematic and orderly (following a series of steps) o Purpose is new knowledge, which must be reliable o This is a general definition which applies to all disciplines What is Research Methodology? The mission of the course is to impart research skills to the . 3 Month Online Course (October-December, 2022) APPLY NOW! INDUSTRY PROFILE 5. His kind assistance and guidance has given us the strength to finish the project successfully. Franchising began for McDonald's in 1953, and four restaurants were opened in the same year. Research Report on Lakme (A Product of Hindustan Unilever Ltd) CONTENTS. SWOT analysis 8. A research methodology definition is: specific techniques for collecting and analyzing data in order to uncover new information. Qualitative research methodologies examine the behaviors, opinions, and experiences of individuals through methods of examination (Dawson, 2019). Cooper & Schindler (2003) identified that two broad research methods are often used across various studies for logical reasoning. The research is based on the following method-ology. Research Methodology. Focus groups: This involves asking questions and discussions among a group of people to generate conclusions from the same. Developing your research methods is an integral part of your research design. The download link is at the end of this article, you can directly go there and Download the Research . It gives research subjects the opportunity to provide their own opinion on a certain topic. Events can be understood adequately only if they are seen in context. SAMPLE DESIGN 4. INTRODUCTION 2. of marketing strategies. The chapters are written with that approach. Bem, Daryl J. The issue of bias in marketing research methodology. WHAT IS RESEARCH METHODOLOGY 6. It is important to decide if you will conduct a covert (participants do not know they are part of the research) or overt (participants know the researcher is observing them) observation because it can be unethical in some situations (Dawson, 2019). c) It is an intellectual inquiry or quest towards truth, The description of the methods used should include . Bibliography 12. The most important decision to be made about research is the process or the methodology that the researcher wishes to employ. More specifically, it's about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims and objectives. Two broad categories of research approaches are deductive approach and inductive approach. INTRODUCTION 2. The Research Methodology includes the various methods and techniques for conducting a Research. MBA/12/10 DEPARTMENT OF MANAGEMENT STUDIES N.C. College of This research paper primarily focuses on various factors like age, occupation, marital status have positive influence towards cosmetic products. c. Findings and Analysis of the research. Professor Roll No. Interviews: Personally asking people questions in one-on-one conversations. b) It is a systematic, logical and unbiased process wherein verification of hypotheses, data analysis, interpretation and formation of principles can be done. Research design. Steps in Research Process: 1. CRITICAL REVIEW OF LITERATURE 3. "Women attitude towards Lakme products " Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session - 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. DATA,FINDING & ANALYSIS 6. A questionnaire design is based on the factors of market potential to collect data from the
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